Minda Corp ties with Israel-based Ride Vision for Advanced Driver Assistance Safety technology for 2-wheelers

Minda Corporation Limited on Thursday announced its partnership with Israel-based Ride Vision, a leading ADAS (rider assistance systems) solutions company, to bring its range of Artificial Intelligence-enabled Collision Avoidance Technology (CAT) products for the Indian two-wheeler market for making the Indian road safer.

Ashok Minda, Chairman and GCEO, Minda Corporation, said, “We are extremely happy to partner with Ride Vision to introduce technology that will make a difference to the life of 2- wheeler riders and will help in achieving the objective of zero road fatality set by the Union Minister of Road Transport and Highways by 2030. Spark Minda is committed to offering advanced products, technologies and solutions for increasing human safety. Going forward, we will focus on introducing new products, technologies and system solutions in Electronics, Light Weighting, Active Safety, Electric Mobility space organically and inorganically.”

Uri Lavi, CEO & Co-founder of Ride Vision, said, “We are excited to partner with Spark Minda, a leading Indian Tier-1 company. Motorbike riders in India will be safer on roads as through this partnership with Spark Minda, we will introduce the first localised Ride Vision’s Collision Avoidance product that fits the needs and budget of the Indian market”.

As per the regulatory filing, the product offers multiple features including forwarding Collision Alert, Distance Keeping Alert, Blind Spot Alert, Dangerous Overtake Alert, Auto Video Recording, etc which helps the rider to react in real-time to critical threats and avoid accident and injury while on the road.

On Sensex, Minda Corp closed at Rs101.90 per piece up by 1.21%.

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( With inputs from indiainfoline)